4 Reasons To Exhibit in a Trade Show

Exhibiting in a Trade Show has its share of boons – greater visibility, media coverage, direct communication with clients, vendors and buyers and also to stay abreast of your competitors. Here are four reasons to exhibit in a Trade Show –

Holistic Product Experience: In general, people respond to sensory stimuli and a trade show is full of varied multifaceted dimensions. So every person visiting your kiosk is completely involved in experiencing the product through their five senses while also taking into consideration the monetary aspects. Especially with a sector like interiors, furnishings and architectural products; potential business partners, buyers, vendors, franchisors need to be able to see the colours and touch the varied textures. This helps them experience the ambiance your products create, see the finishing of designed products and also all the finer details in their entirety.

Exposure & Brand Building: Trade shows are a gathering of industry people relevant to your business sector who understand the foundation of your products, the details involved, client base and most importantly the commercials generated. Trade shows are perfect platforms for brand exposure, as they give any enterprise a chance to reposition their brand, increase product awareness, gain direct publicity, conduct market surveys, and get visibility in online, print and other media. Since a trade fair often affects the economy at large, it is also opportune to connect with international buyers, tradesmen and merchants. Another great advantage of exhibiting at trade fairs is the organic ‘word-of- mouth advertising’ as you connect directly with your clientele, and clearly communicate your brand products and other market factors. Trade fairs also aid in strengthening relations with existing clients, franchisors and vendors who want to stay abreast of your newer offerings.

Check Your Competition: Trade Fairs allow an enterprise to check out your competitor’s products on the same platform. From their display, marketing strategy, pricing to pitching plan, here’s a chance to absorb all that keeps them in business. See which are the new products they have so can upgrade your own, learn & observe your buyers requirements, attend presentations and demonstrations to know more about the market. This keeps your ideas fresh, keeps you ambitious and goal-oriented to survive in the ever-evolving business world.

Product Platform: Trade Fairs are a great investment if you know how to maximise your resources. They are a great platform to launch new products as you are already present at a venue thriving with businessmen, buyers, vendors and franchisors. You have manpower i.e your product team and your product displays can be arranged to launch your latest offerings. Since trade fairs are extensively covered by print, online and other media – you are assured of relevant exposure and visibility at all levels. Your old clientele and new buyers are already at the same venue, so you can make direct contact and save on advertising costs. Exhibiting at trade fairs help you save time and money and make for very lucrative platforms to launch new products and give a fresh look to your classic ones.

Which are the some of the reasons why you would exhibit in a trade fair? Share your views with us.

How Trade Fairs Can Boost Your Business

Trade fairs can give exhibitors immense boost to their business via the large-scale exposure, direct communication with buyers, media coverage, and greater marketing opportunities. Here are some of the ways in which visiting/participating in a trade fair can boost your business.

Fresh Business Leads: Trade Shows give brands and enterprises a large scale opportunity to connect with old and new buyers, vendors, franchisors and meet newer associates. Walk-ins at such events are in a greater number and these could be potential business partners/collaborators out on field work to gain fresh business ideas; so give them a few minutes of your time and give them a good presentation/demonstration to your product range. In case, you’re attending to many people at once, keep a visitor book ready to note down their contact details and also ensure you exchange business cards.

Direct Communication: Trade Fairs are opportune to speak to your target audience directly and be more transparent about the information shared. Emails, smses, press releases are often tiresome or get spammed/ignored and these don’t guarantee that your business associate has complete clarity or product knowledge to make a business deal. These events also let you connect with your old buyers and take feedback on the existing partnership and give it new life through co-operative plans. Another bonus of trade fairs is the positive media coverage you gain as your brand and product range get free publicity and reach out to a larger audience through trusted channels and other journalistic means.

Sales Experiments: Trade fairs are a highly responsive environment with instant feedback and communication so optimise your resources for sales, other avenues of garnering business partners. Explore newer channels of sales and marketing like sponsoring events at the trade fair, taking up banners and hoardings for advertisements, distributing pamphlets, catalogue, having TV units running your ads and contests with lucky draw prizes.

Launch New Products: Trade evens are perfect times to showcase new products of your organization among relevant target audience. Co-ordinate with organizers more easily and invite industry influencers to view and review your products to get quality coverage for print and online media sharing. Give direct demonstrations about your new range at no extra advertising costs as you’re already at a live venue amidst your vendors and buyers, with a company display of your entire portfolio of offerings and support the transactions.

What are some of the reasons you feel trade shows can boost your business? Share your views with us.

UMG Index Tradefairs Pvt. Ltd.
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