Trade fairs can give exhibitors immense boost to their business via the large-scale exposure, direct communication with buyers, media coverage, and greater marketing opportunities. Here are some of the ways in which visiting/participating in a trade fair can boost your business.
Fresh Business Leads: Trade Shows give brands and enterprises a large scale opportunity to connect with old and new buyers, vendors, franchisors and meet newer associates. Walk-ins at such events are in a greater number and these could be potential business partners/collaborators out on field work to gain fresh business ideas; so give them a few minutes of your time and give them a good presentation/demonstration to your product range. In case, you’re attending to many people at once, keep a visitor book ready to note down their contact details and also ensure you exchange business cards.
Direct Communication: Trade Fairs are opportune to speak to your target audience directly and be more transparent about the information shared. Emails, smses, press releases are often tiresome or get spammed/ignored and these don’t guarantee that your business associate has complete clarity or product knowledge to make a business deal. These events also let you connect with your old buyers and take feedback on the existing partnership and give it new life through co-operative plans. Another bonus of trade fairs is the positive media coverage you gain as your brand and product range get free publicity and reach out to a larger audience through trusted channels and other journalistic means.
Sales Experiments: Trade fairs are a highly responsive environment with instant feedback and communication so optimise your resources for sales, other avenues of garnering business partners. Explore newer channels of sales and marketing like sponsoring events at the trade fair, taking up banners and hoardings for advertisements, distributing pamphlets, catalogue, having TV units running your ads and contests with lucky draw prizes.
Launch New Products: Trade evens are perfect times to showcase new products of your organization among relevant target audience. Co-ordinate with organizers more easily and invite industry influencers to view and review your products to get quality coverage for print and online media sharing. Give direct demonstrations about your new range at no extra advertising costs as you’re already at a live venue amidst your vendors and buyers, with a company display of your entire portfolio of offerings and support the transactions.
What are some of the reasons you feel trade shows can boost your business? Share your views with us.